One of the things I am not is a great marketer. I know how to do a great radio show and I know how to captivate my audience, but the rest is just a mystery to me. I had a buddy who recommended I start doing online marketing and to out source it to a company. I wanted to spread the word to the rest of my buddies about this type of marketing as I know I was not familiar with it and you all may not be either.
Types of Internet Marketing
Search Engine Optimization (SEO):
This was the first type of internet marketing that I learned about. Essentially what these folks will do for you is get you to the top of Google (and other search engines, but Google is the one that counts the most). How do they do it? Well, this is still a bit of a mystery to me, but they use their own network of sites to help boost your site up. I’m sure it’s much more complex than that. The service I used for SEO was Kristin Harris SEO based out of the Cleveland area. If you’re looking for search engine help, her team is the best. Check out Cleveland SEO Services on Yelp as well as her Twitter to find out more information Or visit http://kristinkharris.com for all their services, including malwaare protection and social media options. Other options they give you is to create business directories on Yelp, Yellow Page, and they make sure you have all your social media set up. They can rank all these sites for you on Google as well.
Pay Per Click (PPC):
You ever see those ads on the top of Google related to whatever you’re searching for? Those are paid ads and are another way to get to the top of the search results. The problems is that it’s super expensive. I recommend SEO marketing over PPC any day of the week. The value is just that much greater.
Honorable Mentions- Not quite related to internet marketing, but you should definitely have social media accounts on EVERY site. Do it!
I did not go the PPC route and do recommend SEO, but whatever you choose you gotta get on the internet marketing train!